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REFILL & REFUEL
March 2008Maxol launched a new Forecourt campaign designed and managed by Principle. The campaign is being tested on two forecourts in Limerick.
Principle created the theme of 'Refill and Refuel' designed to entice passing motorists to visit the forecourt's delis which have recently been refurbished and upgraded. Wraps, banners and large signage was used to ensure its visibility. Maxol now plan to extend it to their upgraded forecourts during the rest of the 2008.
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