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Crushing News!
November 2007CRUSH - Wine Rooms • Bar • Bistro opened its doors this week (November 23rd) in South Great Georges Street, Dublin. It boasts an extensive wine menu with bar and bistro offering to appeal to all people and occasions.
Principle were commissioned by the owners to name, create a brand identity and communicate the offering across a range of collateral from signage, menus and web. We engaged in a lengthy process to create a name that would denote the appropriate tone to the target market. The process rewarded us with CRUSH, a name and modern identity that reflects this wine rooms, bar and bistro’s smart yet casual setting.
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